What Is An Autoresponder And Why Do You Need One?

What is an autoresponder? 
Amazingly enough, there are still many people trying to market a product, or 
service, online who do not know the answer to that question. 
Autoresponders are an excellent way to have your info delivered 24 hours a day. 
Try to remember if this has ever happened to you. You were reading a web page, 
or maybe browsing some free classified ads. 
"Hmmmm.....that looks interesting." So, you click on the e-mail address 
provided, and send a message asking for more info. You feel a little let down, 
even anticlimactic, if you will, so you go on to read more ads. You forget about 
the ad you just answered. 
Three days later, you get an e-mail stating that you "requested our info". By 
now, you've totally forgotten about it and lost interest. 
*CLICK*!.....Deleted. 
Has this ever happened to you? You surely don't want this to happen to YOUR 
potential customers. This is the information age. People want what they want, 
and they want it now. 
To keep them as customers, you've got to give it to them. Fax machines, e-mail, 
fax-on-demand, and ......autoresponders. 
Within seconds of receiving a request, an autoresponder will send the requested 
information right to the e-mail address that requested it. 
Autoresponders play an integral role in nearly all effective internet marketing 
campaigns. 
Anyone who's marketing on the internet can use an autoresponder. Also known as a 
"mailbot", or "infobot", there are numerous companies that provide this service 
on the internet. 
Here's how an autoresponder works. Upon reading your online marketing material, 
(an ad, or web page) a prospective customer decides to reply by email for "more 
information". 
The address they are directed to reply to is not your own, but the address of 
your autoresponder. As soon as any message is received by the autoresponder, it 
automatically sends out the info that you have input. (Usually within seconds!) 
Setting up an autoresponder is not complicated. Once you choose the company 
you'd like to obtain the autoresponder from, it's as simple as emailing the text 
of your autoresponder message to the company that provides the service for you. 
Here are a couple things to be aware of when shopping for an autoresponder. 
First of all, be sure to go with a company that will give you unlimited number 
of "hits" or autoresponses. The last thing you want is to pay a "per response" 
rate when you start receiving a lot of replies. 
Also be sure that you'll receive a copy of each inquiry, so you'll be able to 
track your advertising effectiveness. You want to collect the e-mail addresses 
of the prospects, in order to follow up with them. 
One last requirement of a good autoresponder service is unlimited changes. As 
your company changes, you'll need to update your autoresponder. Be sure that the 
company you go with lets you change the information often, without an additional 
fee. 
Get an autoresponder. Add it to your signature. Post it everywhere. In every ad 
you place, all over your website, EVERYWHERE! 
You'll soon see what an absolute MUST your autoresponder is to your online 
promotion campaign. 

You can follow this advice and go with a company that charges you a 

Monthly fee or you can Buy your own FollowUp Autoresponder from Traffic Magic 

and never pay another Fee, send as many responses as you want and run as many

autoresponders as you want from your own web site pay one time and that's it.